Work

Uber Don’t Eats – Super Bowl 2022

Uber Eats realized it had an awareness and education issue when pushing into new verticals like Grocery, Convenience and Alcohol delivery. We tried many clever ways to lean into this tension but nothing beat the dead simple hilarity of – Uber Don’t Eats. Valentine’s Day :15 Mary Poppins :30

Uber Reserve

Whether you’re heading out on a first date, a dream job interview or running late to the airport, it feels like the world can conspire against you and your plans. We created this light hearted campaign to highlight these use cases knowing that when you book your ride ahead with…

‘Thank you for getting vaccinated’

There is so much life, togetherness and belonging we have all missed over the last 18 months due to COVID-19. But yet vaccinations were starting to slow down across the country, which could put our potential return to normalcy in jeopardy. To do our part, we partnered with the Biden…

Vaccinate the Block

In April of 2021, the pandemic was at a fever pitch but help was right around the corner…if you could get to it. Uber donated 10 million rides to help everyone in underserved communities get access to the vaccine. But we needed a bigger way to get the message across.…

Uber Presents…

Brand perception had been taking a hit at Uber. Riders often saw their relationship with Drivers as transactional and functional. Rider favorability was on the decline. Yet we had a chance to meet so many amazing people that drove for Uber over the years. People with with rich, compelling stories…

Helix Rider App Global Launch

The app that moves more than 5 million people every day was getting rebuilt from the ground up. Uber created this entirely new experience to do the one thing that matters most—help people get a ride faster. With the release of the new design came a big challenge: Let every…

‘Da Republic of Brooklyn’, a Spike Lee Joint

We love telling authentic stories of the genuine people that move Uber forward in the streets everyday. In 2018, we got a chance to take this to the next level and work with one of our idols, Spike Lee, to tell the stories of 5 unique drivers and couriers that…

The Climate Name Change

How can anyone cut through the thick fog of conversation around climate change these days? Temperatures are getting more extreme on an annual basis.  Storms are getting more and more, well, “super” and politicians and pundits are still debating the root causes.  And why are hurricanes always named after nice…

Supercell – Clash of Clans

Supercell makes the wildly addictive and all consuming iOS game, Clash of Clans.  This is the most unique mobile strategy/defense game that I’ve come across and, like many others, have become obsessed with. Try to play this game without spending buckets of money on in-app purchases and you are a…

Specialized Movies – Happy Entrails

For Specialized, we created a simple, fun site to showcase our quirky films that featured new Specialized bicycles. Users could learn more about the bikes used in each movie, download or watch the movies on the big screen, and even interact with the other patrons of the “Ride In Theater”.…

Netflix – FU2016.com

In 2015, campaigning for the next presidential election reached fever pitch. So, when the eyes of America tuned into the Republican Debate, they were met with yet another political advertisement. Only this one was for a candidate far more deceiving than those on stage that night. This ad was for…

JBL – Cord Fail Chain

Headphone wires can be a real nuisance. One unlucky guy discovers this the hard way when a simple #CordFail leads to a chain reaction of disastrous proportions. Great collaboration here with Smuggler, Blacksmith, Work Editorial, Sound Lounge, Q Department and Henryboy. This is the :60 that ran online: https://vimeo.com/140127099 And the :30…

Playstation – The Order

https://vimeo.com/133788775 Before the launch of PlayStation’s new franchise, The Order: 1886, an ambitious young blogger set out to prove the game was based on a real secret society from Victorian-era London. Curiosity led him down the catacombs beneath Westminster, convinced him to take a shot from an ancient crossbow and…

Supercell – Hay Day

Noam Murro. Craig Robinson. Gerry Graf. What do all 3 have in common? Perhaps nothing at all before this shoot. Hay Day is another hugely popular and successful mobile game from Supercell. But how do you celebrate the the zany things that happen in this game like pigs giving you…

Axe – Social Effort Scale

Popular culture is exceedingly consumed by hashtags, selfies and Kim Kardashian’s latest exploits. Seemingly we are all trying a bit to hard these days. Axe wanted to exploit that a bit with the Social Effort Scale. https://vimeo.com/133658864 http://www.youtube.com/watch?v=mXvBQep5lO8 Barton and Unit 9 worked together to create a bonafide algorithm (it…

Dish Talk Boston

https://vimeo.com/133660735 People seem to love the family of “Boston Guys” that we created awhile back for Dish.  Moreover, they seem to love that unique “Bahstan” accent more and more.  So, we decided we’d teach the country to “Talk Boston”. In less than 6 weeks, we launched talkboston.com, a fully interactive…

The Dali Museum/Hipstamatic iPhone App

http://vimeo.com/83792128 This was truly a dream assignment. To promote the opening of the new building of the Salvador Dali Museum on January 1, 2011, we teamed up with retro photo app wunderkinds Hipstamatic to create The Dali Museum Goodpack. The 99¢ download let users create their own every-day versions of…

Doritos Late Night Rihanna

Last year’s Doritos Late Night site was big.  Augmented reality performances by Blink-182 and Big Boi. This year, the Doritos Late Night team took things further and created a global promotion site that features 360-degree videos from several incredible bands around the globe, as well as a breakout performance, and…

Battle of the Cheetos

https://vimeo.com/83787720/ Team Crunchy or Team Puffs? Battle of the Cheetos was a fun, zany, massive multiplayer game where users had to choose a side, create an army of Cheetos and fight for ownership of popular sites all across the web. Sites like Gizmodo, Boing-Boing, Mashable, Digg or Kotaku were the…

Smart Grid

A new take on data visualization, the Smart Grid site illustrated the differences between the antiquated US power grid and the newer, “smarter” grid that GE is currently implementing across the country.  A noteworthy aspect of this site is the augmented reality piece.  This was the first case of an…