Carey Head

The Dali Museum/Hipstamatic iPhone App

This was truly a dream assignment. To promote the opening of the new building of the Salvador Dali Museum on January 1, 2011, we teamed up with retro photo app wunderkinds Hipstamatic to create The Dali Museum Goodpack. The 99¢ download let users create their own every-day versions of Dali-inspired surrealism inside the Hipstamatic app. […]

by careyhead

Doritos Late Night Rihanna

Last year’s Doritos Late Night site was big. Augmented reality performances by Blink-182 and Big Boi. This year, the Doritos Late Night team took things further and created a global promotion site that features 360-degree videos from several incredible bands around the globe, as well as a breakout performance, and experience, featuring the one and […]

by careyhead

Battle of the Cheetos

Team Crunchy or Team Puffs? Battle of the Cheetos was a fun, zany, massive multiplayer game where users had to choose a side, create an army of Cheetos and fight for ownership of popular sites all across the web. Sites like Gizmodo, Boing-Boing, Mashable, Digg or Kotaku were the main battlegrounds at launch but players […]

by careyhead

Smart Grid

A new take on data visualization, the Smart Grid site illustrated the differences between the antiquated US power grid and the newer, “smarter” grid that GE is currently implementing across the country. A noteworthy aspect of this site is the augmented reality piece. This was the first case of an easily adoptable example of AR, […]