Axe – Social Effort Scale

Popular culture is exceedingly consumed by hashtags, selfies and Kim Kardashian’s latest exploits. Seemingly we are all trying a bit to hard these days. Axe wanted to exploit that a bit with the Social Effort Scale. Barton and Unit 9 worked together to create a bonafide algorithm (it actually works) that applied a bit of […]

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Supercell – Clash of Clans

Supercell makes the wildly addictive and all consuming iOS game, Clash of Clans.  This is the most unique mobile strategy/defense game that I’ve come across and, like many others, have become obsessed with. Try to play this game without spending buckets of money on in-app purchases and you are a better person than I. To […]

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Dish Talk Boston

People seem to love the family of “Boston Guys” that we created awhile back for Dish.  Moreover, they seem to love that unique “Bahstan” accent more and more.  So, we decided we’d teach the country to “Talk Boston”. In less than 6 weeks, we launched talkboston.com, a fully interactive microsite full of: 56 videos of […]

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Chevy Sonic Launch

LAUNCHING THE CHEVY SONIC – A CAR FOR FIRSTS. Chevrolet is synonymous with tradition and gas guzzling pickup trucks—a problem among first-time car buyers who want cool fuel-efficient city cars. To change their perception of Chevy, we demonstrated that the Chevy Sonic is their personal launch pod to discovery through epic 100% real “Sonic First” […]

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The Dali Museum/Hipstamatic iPhone App

This was truly a dream assignment. To promote the opening of the new building of the Salvador Dali Museum on January 1, 2011, we teamed up with retro photo app wunderkinds Hipstamatic to create The Dali Museum Goodpack. The 99¢ download let users create their own every-day versions of Dali-inspired surrealism inside the Hipstamatic app. […]

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Doritos Late Night Rihanna

Last year’s Doritos Late Night site was big.  Augmented reality performances by Blink-182 and Big Boi. This year, the Doritos Late Night team took things further and created a global promotion site that features 360-degree videos from several incredible bands around the globe, as well as a breakout performance, and experience, featuring the one and […]

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Battle of the Cheetos

Team Crunchy or Team Puffs? Battle of the Cheetos was a fun, zany, massive multiplayer game where users had to choose a side, create an army of Cheetos and fight for ownership of popular sites all across the web. Sites like Gizmodo, Boing-Boing, Mashable, Digg or Kotaku were the main battlegrounds at launch but players […]

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