The Climate Name Change

How can anyone cut through the thick fog of conversation around climate change these days? Temperatures are getting more extreme on an annual basis.  Storms are getting more and more, well, “super” and politicians and pundits are still debating the root causes.  And why are hurricanes always named after nice sounding people like Sandy, Katrina […]

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Supercell – Clash of Clans

Supercell makes the wildly addictive and all consuming iOS game, Clash of Clans.  This is the most unique mobile strategy/defense game that I’ve come across and, like many others, have become obsessed with. Try to play this game without spending buckets of money on in-app purchases and you are a better person than I. To […]

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Specialized Movies – Happy Entrails

For Specialized, we created a simple, fun site to showcase our quirky films that featured new Specialized bicycles. Users could learn more about the bikes used in each movie, download or watch the movies on the big screen, and even interact with the other patrons of the “Ride In Theater”. To gain more attention within […]

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Netflix – FU2016.com

In 2015, campaigning for the next presidential election reached fever pitch. So, when the eyes of America tuned into the Republican Debate, they were met with yet another political advertisement. Only this one was for a candidate far more deceiving than those on stage that night. This ad was for Frank Underwood. The advertisement led […]

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Axe – Social Effort Scale

Popular culture is exceedingly consumed by hashtags, selfies and Kim Kardashian’s latest exploits. Seemingly we are all trying a bit to hard these days. Axe wanted to exploit that a bit with the Social Effort Scale. Barton and Unit 9 worked together to create a bonafide algorithm (it actually works) that applied a bit of […]

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Dish Talk Boston

People seem to love the family of “Boston Guys” that we created awhile back for Dish.  Moreover, they seem to love that unique “Bahstan” accent more and more.  So, we decided we’d teach the country to “Talk Boston”. In less than 6 weeks, we launched talkboston.com, a fully interactive microsite full of: 56 videos of […]

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The Dali Museum/Hipstamatic iPhone App

This was truly a dream assignment. To promote the opening of the new building of the Salvador Dali Museum on January 1, 2011, we teamed up with retro photo app wunderkinds Hipstamatic to create The Dali Museum Goodpack. The 99¢ download let users create their own every-day versions of Dali-inspired surrealism inside the Hipstamatic app. […]

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Doritos Late Night Rihanna

Last year’s Doritos Late Night site was big.  Augmented reality performances by Blink-182 and Big Boi. This year, the Doritos Late Night team took things further and created a global promotion site that features 360-degree videos from several incredible bands around the globe, as well as a breakout performance, and experience, featuring the one and […]

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