‘Thank you for getting vaccinated’

There is so much life, togetherness and belonging we have all missed over the last 18 months due to COVID-19. But yet vaccinations were starting to slow down across the country, which could put our potential return to normalcy in jeopardy. To do our part, we partnered with the Biden administration to further our commitment […]

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Vaccinate the Block

In April of 2021, the pandemic was at a fever pitch but help was right around the corner…if you could get to it. Uber donated 10 million rides to help everyone in underserved communities get access to the vaccine. But we needed a bigger way to get the message across. To help raise awareness of […]

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Uber Presents…

Brand perception had been taking a hit at Uber. Riders often saw their relationship with Drivers as transactional and functional. Rider favorability was on the decline. Yet we had a chance to meet so many amazing people that drove for Uber over the years. People with with rich, compelling stories that were driving for unique […]

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‘Da Republic of Brooklyn’, a Spike Lee Joint

We love telling authentic stories of the genuine people that move Uber forward in the streets everyday. In 2018, we got a chance to take this to the next level and work with one of our idols, Spike Lee, to tell the stories of 5 unique drivers and couriers that represent that Brooklyn hustle. Brought […]

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Helix Rider App Global Launch

The app that moves more than 5 million people every day was getting rebuilt from the ground up. Uber created this entirely new experience to do the one thing that matters most—help people get a ride faster. With the release of the new design came a big challenge: Let every rider around the world know […]

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Netflix – FU2016.com

In 2015, campaigning for the next presidential election reached fever pitch. So, when the eyes of America tuned into the Republican Debate, they were met with yet another political advertisement. Only this one was for a candidate far more deceiving than those on stage that night. This ad was for Frank Underwood. The advertisement led […]

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JBL – Cord Fail Chain

Headphone wires can be a real nuisance. One unlucky guy discovers this the hard way when a simple #CordFail leads to a chain reaction of disastrous proportions. Great collaboration here with Smuggler, Blacksmith, Work Editorial, Sound Lounge, Q Department and Henryboy. This is the :60 that ran online: And the :30 TVC of course:

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Playstation – The Order

Before the launch of PlayStation’s new franchise, The Order: 1886, an ambitious young blogger set out to prove the game was based on a real secret society from Victorian-era London. Curiosity led him down the catacombs beneath Westminster, convinced him to take a shot from an ancient crossbow and ultimately led to discoveries proving The […]

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