Uber Eats realized it had an awareness and education issue when pushing into new verticals like Grocery, Convenience and Alcohol delivery. We tried many clever ways to lean into this tension but nothing beat the dead simple hilarity of – Uber Don’t Eats. Valentine’s Day :15 Mary Poppins :30

Whether you’re heading out on a first date, a dream job interview or running late to the airport, it feels like the world can conspire against you and your plans. We created this light hearted campaign to highlight these use cases knowing that when you book your ride ahead with Uber Reserve you’ve got one […]

There is so much life, togetherness and belonging we have all missed over the last 18 months due to COVID-19. But yet vaccinations were starting to slow down across the country, which could put our potential return to normalcy in jeopardy. To do our part, we partnered with the Biden administration to further our commitment […]

In April of 2021, the pandemic was at a fever pitch but help was right around the corner…if you could get to it. Uber donated 10 million rides to help everyone in underserved communities get access to the vaccine. But we needed a bigger way to get the message across. To help raise awareness of […]

Brand perception had been taking a hit at Uber. Riders often saw their relationship with Drivers as transactional and functional. Rider favorability was on the decline. Yet we had a chance to meet so many amazing people that drove for Uber over the years. People with with rich, compelling stories that were driving for unique […]

The app that moves more than 5 million people every day was getting rebuilt from the ground up. Uber created this entirely new experience to do the one thing that matters most—help people get a ride faster. With the release of the new design came a big challenge: Let every rider around the world know […]

We love telling authentic stories of the genuine people that move Uber forward in the streets everyday. In 2018, we got a chance to take this to the next level and work with one of our idols, Spike Lee, to tell the stories of 5 unique drivers and couriers that represent that Brooklyn hustle. Brought […]