Helix Rider App Global Launch

The app that moves more than 5 million people every day was getting rebuilt from the ground up. Uber created this entirely new experience to do the one thing that matters most—help people get a ride faster.

With the release of the new design came a big challenge: Let every rider around the world know what changed, how it works, and, most importantly, why it’s better than ever.

Here is the case study that draws out the global, integrated launch, localized in over 50 languages.

And here is the Anthem video that started it all:

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