Before the launch of PlayStation’s new franchise, The Order: 1886, an ambitious young blogger set out to prove the game was based on a real secret society from Victorian-era London. Curiosity led him down the catacombs beneath Westminster, convinced him to take a shot from an ancient crossbow and ultimately led to discoveries proving The Order was real. He documented his exploits on Tumblr, eventually leading viewers to a real-world version of his work space just outside London. There, people received the final piece of evidence, a fully playable version of the game weeks before it launched to the public.
View the website here – http://theorderexposed.com/
The video that began the campaign, seeded to gaming and fan blogs anticipating the game’s arrival:
Following the launch video, we began to pepper other pieces of branded content around the web to pique more interest:
And a :30 of the long form version began to run in media:
Gamers were treated with a ‘reveal’ of sorts that connected the lore with the game and modern day lineage:
And, finally, hidden inside the game we connected and paid off our IRL story with the game itself:
Carey Head 