Axe – Social Effort Scale


Popular culture is exceedingly consumed by hashtags, selfies and Kim Kardashian’s latest exploits. Seemingly we are all trying a bit to hard these days.

Axe wanted to exploit that a bit with the Social Effort Scale.

Barton and Unit 9 worked together to create a bonafide algorithm (it actually works) that applied a bit of science and analysis against scraping anyone’s data across their social sphere.

Login via Instagram, Facebook or Twitter and see how you measure up at http://www.socialeffortscale.com/.

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