LAUNCHING THE CHEVY SONIC – A CAR FOR FIRSTS.
THE FIRST CAR LAUNCHED BY THE INTERNET. LITERALLY.
To create a series of awe-inspiring original Sonic firsts, we partnered with extreme sports stars, robotics experts and tech masterminds. We started by showing off the Sonic from all angles while the car was free-falling from 14,000 ft.
SONIC’S FIRST NEW YEAR
All Sonic firsts generated content for both digital advertising and online films. On New Year’s Eve, Sonic took over Times Square, reminding people to get in some firsts in the coming year.
This masthead let people free-fall with the Sonic, changing camera angles on the fly, seeing the car drop from the point of view of five skydivers.
SONIC’S FIRST KICKFLIP (AND TV SHOW)
SONIC’S FIRST MUSIC VIDEO – FEATURING OK GO
SONIC’S FIRST STREET ART – FEATURING JEFF SOTO
SONIC’S FIRST SUPER BOWL
Two days later, the song from Sonic’s Super Bowl spot, “We Are Young”, hit #1 on iTunes, going from #38 to #1 in 48 hours.
SONIC’S FIRST WORLD RECORD
GAME OF FIRSTS: EARN A SONIC WITH YOUR OWN FIRSTS
LetsDoThis.com, the blog of Sonic’s firsts, invited people to do their own firsts for a chance to win a Sonic. You could also download an app to post proof of your first times as they happened.
Exhausted yet? Me too.
You can see this in all of its crazy glory at LetsDoThis.com