This was truly a dream assignment.
To promote the opening of the new building of the Salvador Dali Museum on January 1, 2011, we teamed up with retro photo app wunderkinds Hipstamatic to create The Dali Museum Goodpack. The 99¢ download let users create their own every-day versions of Dali-inspired surrealism inside the Hipstamatic app. All proceeds from the app went directly to the Dali Museum. To make it even more interesting, legendary filmmaker John Waters selected nine finalists from the plethora of user-generated Dali-esque images. On the museum’s opening night, those finalists images were projected onto the new building and the Best of Show winner was flown in for the big event.