Doritos Late Night Rihanna


Last year’s Doritos Late Night site was big.  Augmented reality performances by Blink-182 and Big Boi. This year, the Doritos Late Night team took things further and created a global promotion site that features 360-degree videos from several incredible bands around the globe, as well as a breakout performance, and experience, featuring the one and only Rihanna. The interactive music video showcases Rihanna in “Day” and “Night” settings that are only accessible (and seamlessly unlocked) by using a marker found on Doritos Late Night bags. This work featured AR, Flash, 3D and 360-degree video.

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