Hyundai wanted to challenge consumers about their preconceived notions about the brand. We wanted to create a site that challenged their entire thought process. What came out of it was a three phased approach that was thought provoking and evocative. We created an immersive 3D world using Flash and Papervision where users could move freely through space and experience over a dozen different types of interactive games, content and videos.
Teaser Site:
Brand Site:
Redesign Site:
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