Carey Head

Netflix – House of Cards FU2016.com

In 2015, campaigning for the next presidential election reached fever pitch. So, when the eyes of America tuned into the Republican Debate, they were met with yet another political advertisement. Only this one was for a candidate far more deceiving than those on stage that night. This ad was for Frank Underwood. The advertisement led […]

by careyhead

JBL – Cord Fail Chain

Headphone wires can be a real nuisance. One unlucky guy discovers this the hard way when a simple #CordFail leads to a chain reaction of disastrous proportions. Great collaboration here with Smuggler, Blacksmith, Work Editorial, Sound Lounge, Q Department and Henryboy. This is the :60 that ran online: And the :30 TVC of course:

by careyhead

Playstation – The Order

Before the launch of PlayStation’s new franchise, The Order: 1886, an ambitious young blogger set out to prove the game was based on a real secret society from Victorian-era London. Curiosity led him down the catacombs beneath Westminster, convinced him to take a shot from an ancient crossbow and ultimately led to discoveries proving The […]

by careyhead

The Climate Name Change

How can anyone cut through the thick fog of conversation around climate change these days? Temperatures are getting more extreme on an annual basis. Storms are getting more and more, well, “super” and politicians and pundits are still debating the root causes. And why are hurricanes always named after nice sounding people like Sandy, Katrina […]

by careyhead

Prototyping goes traditional

The art of prototyping is nothing new but it’s impact and efficacy is now expanding into familiar territories. Prototyping for advertising purposes gained popularity in the mid 00’s when digital was on the rise. It was the wild west for all of us and, in the world of Production, we often had no idea if […]

by careyhead

Supercell – Hay Day

Noam Murro. Craig Robinson. Gerry Graf. What do all 3 have in common? Perhaps nothing at all before this shoot. Hay Day is another hugely popular and successful mobile game from Supercell. But how do you celebrate the the zany things that happen in this game like pigs giving you bacon off their back, cats […]

by careyhead

Axe – Social Effort Scale

Popular culture is exceedingly consumed by hashtags, selfies and Kim Kardashian’s latest exploits. Seemingly we are all trying a bit to hard these days. Axe wanted to exploit that a bit with the Social Effort Scale. Barton and Unit 9 worked together to create a bonafide algorithm (it actually works) that applied a bit of […]