Carey Head

Brand perception had been taking a hit at Uber. Riders often saw their relationship with Drivers as transactional and functional. Rider favorability was on the decline. Yet we had a chance to meet so many amazing people that drove for Uber over the years. People with with rich, compelling stories that were driving for unique […]

We love telling authentic stories of the genuine people that move Uber forward in the streets everyday. In 2018, we got a chance to take this to the next level and work with one of our idols, Spike Lee, to tell the stories of 5 unique drivers and couriers that represent that Brooklyn hustle. Brought […]

The app that moves more than 5 million people every day was getting rebuilt from the ground up. Uber created this entirely new experience to do the one thing that matters most—help people get a ride faster. With the release of the new design came a big challenge: Let every rider around the world know […]

Headphone wires can be a real nuisance. One unlucky guy discovers this the hard way when a simple #CordFail leads to a chain reaction of disastrous proportions. Great collaboration here with Smuggler, Blacksmith, Work Editorial, Sound Lounge, Q Department and Henryboy. This is the :60 that ran online: And the :30 TVC of course:

Before the launch of PlayStation’s new franchise, The Order: 1886, an ambitious young blogger set out to prove the game was based on a real secret society from Victorian-era London. Curiosity led him down the catacombs beneath Westminster, convinced him to take a shot from an ancient crossbow and ultimately led to discoveries proving The […]

Noam Murro. Craig Robinson. Gerry Graf. What do all 3 have in common? Perhaps nothing at all before this shoot. Hay Day is another hugely popular and successful mobile game from Supercell. But how do you celebrate the the zany things that happen in this game like pigs giving you bacon off their back, cats […]